So who is the Get Frocked Girl?
A Get Frocked Girl is fun, flirty and most of all feminine, she has a desire to dream, an appetite for life, and totally expresses herself through her fashion.
Get Frocked Began back in the Summer of 2008, I had just given birth to my son Harley (the spunkiest boy in town) and I decided hastily to quit my job as a fashion buyer, to be a stay at home mum. My little sister Katie was also in the same boat!
After a few months I found myself feeling a bit uninspired, with a dash of boredom, and a pinch of hating absolutely EVERYTHING in my entire closet! (as most new mums do). I didn’t want to spend a fortune on a whole new wardrobe, but I also didn’t want to buy from a chain store, and have every second person wearing the exact same thing as me! So I found myself in search of the perfect mix of affordable prices but unique pieces. Needless to say I found NOTHING – and Get Frocked was born.
My sister, Katie, and I began to create a range that would appeal to the ‘Frockette’ in all of us. We began showcasing our first range at the famous Bondi Markets, with my sister and I manning the stalls with the kiddies in tow (PS there are 5 now between us)! Since then, it’s expanded a little!
As well as our own range, we now also stock a selection of local labels and key pieces that represent the Get Frocked Girl.